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Addressing the irresponsible swell of wellbeing as a profit centre

Via Daily prompt –  Heard

Georgina, is the founder of A fat lot of good. She lives with her three children. Each week, she writes about the sense—and nonsense—of life.

The challenge of mental health and wellbeing is a significant longstanding debate and with it a marketeers profit dream, a topic and sector to be founded with deep ethic and values.

With Teresa May announcing in January that the UK Government would do more to help schools and employees ‘deal’ with the hidden injustice of mental illness and need to do more to support ‘mental wellbeing’, it thus leaves the door open to deep abuse in a climate of profit over a moral compass.

If you are looking to transform your health and workforce this year who better to take inspiration from than a ‘people powered tank’; The new economics foundation (NEF). Rooted in real lives, workplaces and communities and commissioned by the UKs government foresight project in 2008, reporting the most insightful and important drivers of mental capital and wellbeing.

With the concept of wellbeing comprising of two main elements.

  • Feeling Good
  • Functioning Well

Introducing three areas of life – physiological, psychological and psychosocial. The umbrella of wellbeing capital that directs us to meet lifes challenges with wisdom and good old fashioned grace. By bringing together the building block practices that help begin the transformation of an individuals world.

Pooling to recognition of those feelings of happiness, contentment, enjoyment, curiosity and engagement; the characteristics of someone who has a positive experience of their life.

Equally pooling to the importance of wellbeing within OUR functioning in the world. Experiencing positive relationships, having some control over ones life and having a sense of purpose, each important attributes of wellbeing.

It is recognised by NEF that our deepest longing as individuals is to bring each element together to find personal peace and to embody the time within our bodies to cultivate and honour a fulfilled, content and happy life. It is at that very point, when harnessed, we feel we can do anything.

Yet if we lack energy, we can lack the will to be with ourselves, within a project, a job, our loved ones and even our community, the discourse of mental health. It is here the marketeers can open the flood gates to our triggers.

Inspite of the years we have lived, the tales we have experienced we each are within the moment of a split second chance to make our best efforts to enter the wellbeing paradox of reflection. To dwell in knowledge, recognition and appreciation of what we have to hand without personal spend and buy in to ‘upgrade’ into consumerism schemes.

Fear can grip the mind on a slow burn that we don’t have the fuel within our tank, yet it is within us all to wish ourselves well within a moment. That we really need not become a member of profit centre wellbeing schemes that have with a craze hit our online and app market in abundance.

One of the most positive transitions is to approach the wellbeing call to ’themes’. To give ourselves the highest creativity to make our environment a pleasurable space. Whilst doing so the potential to change our entire lives.

The five major themes at the heart of the ‘wellbeing un-numbing’ are explored as fully available relationships with – Connection – Giving – Activity – Taking Notice and Personal Learning. To free us of torments of pain or ill doing and a bold way forward on our chapters.

These guides help us stay present within our time, with explorations to stay committed with each and every area of our life in care for ourselves. By means of being practically resourceful with the tools and networks we have already and can so inexpensively resource to learn, cope and boost our mental wellbeing.

Connect – connect with the people around you: your family, friends, colleagues and neighbours. Spend time developing these relationships.

Be active – you don’t have to go to the gym. Find an activity that you enjoy and make it a rewarding part of your life.

Keep learning – learning new skills can give you a sense of achievement and a new confidence. Sign up, start learning, or figure things out that quiz you.

Give to others – even the smallest act can count, whether it’s a smile, a thank you or a kind word. Larger acts, such as volunteering can improve mental wellbeing and help build new social networks.

Be mindful – be more aware of the present moment, including your thoughts and feelings, your body and the world around you; the bubble of mindfulness.

Evidence shows that good relationships impact on us and the world around us, we function well as social animals, we belong and relationships provide opportunity to promote growth.

With a focus to community, is putting an emphasis on people, their interactions, the relationships that form the basis of all else. Decentralised resources for Co-working movements and environments started in 2005, espousing five core values, community, openness, collaboration, sustainability and accessibility. The workplace doesn’t have to be as we have always known it, the rule book is being bent.

What about the other values?

To be a wellbeing groupie you need to espouse each of the values, a religion of self alignment and adoption to each.

  • Learning over expertise
  • Doing over saying
  • People over ego
  • Collaboration over competition
  • Participation over observation

What is to be applauded from the NEF wellbeing advisory of 2008 is that it can be viewed as a decentralised advisory. Primarily built upon five core themes and triggers, those values driven from the self and away from profit centre schemes driven to the vulnerable, via behavioural and health decline triggers.

It teaches each of us to be captains of our soul, playful, resourceful and seekers of simplicity available to the fingertip.

Business please own a moral compass.


Those things that can really help to boost our mental wellbeing: CONNECT – connect with the people around you: your family, friends, colleagues and neighbours. Spend time developing these relationships. BE ACTIVE – you don’t have to go to the gym. Take a walk, go cycling or find the yoga mat. Find an activity that you enjoy and make it a lifetime habit. GIVE TO OTHERS – even the smallest act can count, whether it’s a smile, a thank you or a kind word. BE MINDFULL – be more aware of the present moment, including your thoughts and feelings, your body and the world around you. Some people call this awareness “mindfulness”. It can positively change the way you feel about life and how you approach challenges.

Contributor for

Guest Speaker & Fitness Lecturer for


Who am I? I am a 42 year old mother, certified fitness strategist and Health and Wellbeing lecturer.

I build education ventures where I have a team whom thrive to build communities on a quest to live meaningfully and light. Into 2017 we offer a growing catalogue of events, trainings and courses as fitness, health and nutrition experts that teach self ownership.

Building conscious individuals is my passion, and I have been doing that in my fitness career for more than 12 years, making the very best and questioning the why and truths to wellness and vitality.

My greatest passions are helping women end conflict and disconnection with their bodies and the spaces they inhabit. With my unique process and a customised approach, I help women discover the forgotten pockets of their own spirit. Creating beautiful group experiences in addition to private one-on-one sessions. I am a passionate wellbeing speaker and a lecturer in the UK fitness qualification industry where I can be found co-leading workshops in gorgeous places around the coast of sussex. Together we laugh, we cry, we entertain, challenge and inspire.

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