All posts tagged: marketing

Addressing the irresponsible swell of wellbeing as a profit centre

Via Daily prompt –  Heard Georgina, is the founder of A fat lot of good. She lives with her three children. Each week, she writes about the sense—and nonsense—of life. The challenge of mental health and wellbeing is a significant longstanding debate and with it a marketeers profit dream, a topic and sector to be founded with deep ethic and values. With Teresa May announcing in January that the UK Government would do more to help schools and employees ‘deal’ with the hidden injustice of mental illness and need to do more to support ‘mental wellbeing’, it thus leaves the door open to deep abuse in a climate of profit over a moral compass. If you are looking to transform your health and workforce this year who better to take inspiration from than a ‘people powered tank’; The new economics foundation (NEF). Rooted in real lives, workplaces and communities and commissioned by the UKs government foresight project in 2008, reporting the most insightful and important drivers of mental capital and wellbeing. With the concept of …